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Ease of Use Increases Responsiveness and Effectiveness of Online Marketing Campaigns The AirMiles Travel Company Expands Use of BroadVision to Power New e-Marketing Initiatives BroadVision, Inc. (Nasdaq: BVSN), a global provider of self-service web applications, today announced that The AirMiles Travel Company (www.airmiles.co.uk) is expanding its use of BroadVision Commerce and BroadVision eMarketing to support e-marketing initiatives on its travel services website. The AirMiles Travel Company site, launched in November 2003, offers flights, hotels and packaged holidays with the option of paying for transactions with AirMiles, cash, or a combination of cash and AirMiles. This new website supports 35 percent of travel product sales, a significant improvement over the previous version. A key part of this success has been the company's use of BroadVision solutions to power personalized online marketing campaigns. "Our online travel services are core to our business success," says Peter Simpson, technology architect, AirMiles. "Prior to our use of BroadVision, our marketing department had to rely on monthly updates to the website by our IT department. Using BroadVision Commerce and eMarketing, our marketing department can now create, edit and maintain content directly on the website whenever they want to and have complete control over content, workflow, segmentation and publishing. This has had a significant impact on the responsiveness and effectiveness of our online marketing campaigns, and has been a key contributor to the success of our new website. It is the main reason for our decision to increase our use of the BroadVision products." "By offering customers personalized online marketing, AirMiles has attracted a growing customer base," says Steve Turner, general manager of EMEA Operations, BroadVision. "BroadVision solutions empower employees on the business side of an organization to improve web-based business processes through personalization and gains in time and efficiency. AirMiles' expanded use of BroadVision demonstrates that our customers are benefiting from this philosophy and our online commerce solutions." About BroadVision eMarketing and BroadVision Commerce BroadVision eMarketing complements BroadVision Commerce by providing closed-loop campaign management. The product makes it easy for marketers to segment prospects and customers and deliver personalized, relevant and timely offers via web, e-mail or both. Integrated reporting automatically gathers and presents the information organizations need to determine which marketing approach works best. BroadVision Commerce helps companies manage the entire sales process from lead generation to sales execution to customer support, and to manage B2B and B2C channels through a single application. The product also delivers advanced capabilities and easy-to-use catalogue management tools. About BroadVision BroadVision is a global provider of personalized self-service web applications. Our integrated suite of process, commerce, portal, and content solutions helps customers rapidly increase revenues and reduce costs. Over 1,000 organizations - including Wal-Mart, Vodafone, Cardinal Health, Hewlett-Packard, Toyota, Japan Airlines and the U.S. Air Force - serving nearly 60 million registered users, rely on BroadVision's open solutions to power and personalize their mission-critical web initiatives. For more information about BroadVision, Inc., call 650.542.5100, email info@broadvision.com or visit www.broadvision.com. BroadVision and BroadVision Commerce and BroadVision eMarketing are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries. Kontaktinformationen: David Friedman Text 100 Public Relations 415.593.8449 broadvision@text100.com
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