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Milan, 19.10. 2004 08:04

GOOD MORNING ELEGANCE
The Luxury Collection Hotels and Ermenegildo Zegna:a perfect alliance in the name of the Made in Italy style and elegance

The Luxury Collection Hotels, part of Starwood Hotels & Resorts Worldwide, in Milan, Rome, Florence and Venice, offer their guests a very unique initiative. By choosing one of the special hospitality formulas named Good Morning Elegance – Splendor, Superior or Supreme - guests will receive a voucher, with a different value accordingly to each formula, that will give them the opportunity to shop at the Ermenegildo Zegna boutique in town.

The Luxury Collection Hotels, part of Starwood Hotels & Resorts Worldwide, in Milan, Rome, Florence and Venice, offer their guests a very unique initiative. By choosing one of the special hospitality formulas named Good Morning Elegance – Splendor, Superior or Supreme - guests will receive a voucher, with a different value accordingly to each formula, that will give them the opportunity to shop at the Ermenegildo Zegna boutique in town.

The brand Luxury Collection includes the most prestigious and elegant hotels in Italy, such as The Westin Palace in Milan, St. Regis Grand and The Westin Excelsior in Rome, Grand Hotel and The Westin Excelsior in Florence, Hotel Danieli, Hotel Gritti Palace and The Westin Europa & Regina in Venice: exclusive and legendary palaces, rich in charm and history, where to experience a stay with the taste of a true dream, now made even more special by the style and the attention to details of the garments signed by Ermenegildo Zegna.

By choosing to stay in a deluxe room in one of the Luxury Collections hotels in Italy participating in the initiative, for a minimum of three (Splendor formula), six (Superior formula) or nine nights (Supreme formula), the guests will receive a voucher respectively of the value of 400€, 800€ or 1200€, to be spent in the exclusive boutique Ermenegildo Zegna located in town. A really unique gift: the luxury of wearing the elegance and unique style of Ermenegildo Zegna. A style that leads the choices of an elegant and sophisticated man, outlining an image that is born from the demands of whom will wear it.

Therefore the fortunate alliance between the quality brands The Luxury Collection and Ermenegildo Zegna is naturally born in the name of Italian style and elegance, the same style and elegance that established the Made in Italy sign as a true status symbol worldwide.

For further information and reservations: www.goodmorningelegance.it

Press office:



Sara Migliore – PR Manager Northern Italy

Starwood Hotels & Resort Worldwide, Inc.

Ph. + 39 02.6336 3640

email: sara.migliore@starwoodhotels.com



Miorica L. Bertolotti – Product Press Office

Ermenegildo Zegna

Ph. +39 0258175371

email: m_bertolotti@zegnaermenegildo.it




Kontaktinformationen:
Sara Migliore

Italy (I) - The Westin Palace - Piazza della Repubblica, 20 -20124 Milan - Milan
E-mail: sara.migliore@starwoodhotels.com
Phone: +39-2 63363640
Fax: +39-2 63363600
Mobile: +39-335- 7756847

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