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CKE Restaurants, Inc. has selected Weber Shandwick as its agency of record for its primary brands, Carl’s Jr. and Hardee’s. Weber Shandwick Appointed Agency of Record for Carl's Jr.® and Hardee’s® Brands Weber Shandwick will provide public relations and marketing services, including consumer marketing, crisis preparedness, special events and community relations. The agency's Los Angeles consumer marketing team will lead the account and provide support for CKE Restaurants and the Carl’s Jr. brand, while the St. Louis office will assist with the Hardee’s brand. "We conducted a thorough agency review and were impressed with Weber Shandwick’s innovative business approach and understanding of our brands and core audiences," said Brad Haley, executive vice president, marketing, for the Carl’s Jr. and Hardee’s brands. "It was immediately apparent that Weber Shandwick had the right resources, the relevant experience and the chemistry we sought in an agency. We are very happy to have such a valuable new partner in our communications and branding efforts." "Carl’s Jr. and Hardee’s present incredible marketing and public relations opportunities," said Armando Azarloza, executive vice president of Weber Shandwick's Los Angeles office. "We are thrilled about winning this exciting assignment." As of April 8, 2004, CKE Restaurants, Inc., through its subsidiaries, franchisees and licensees, operated 3,250 restaurants in 44 states and in 14 countries, including 1,006 Carl's Jr.® restaurants, 2,121 Hardee's® restaurants, and 102 La Salsa Fresh Mexican Grill Restaurants®. About Weber Shandwick Weber Shandwick, a unit of The Interpublic Group of Companies (NYSE: IPG), is one of the world's leading public relations agencies, with offices in major media, business and government capitals around the world. Weber Shandwick is a leader in marketing public relations, public affairs and corporate communications counseling, and also provides services in advocacy advertising, market research and visual communications. Find out more at www.webershandwick.com. The Interpublic Group of Companies is among the world's largest advertising and marketing services organizations. Kontaktinformationen: General Enquiries Sophie Hewitt T: 44 20 7067 0698 E: shewitt@webershandwick.com
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